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About Me

Passionate about adventure, emerging technology, innovation, 
and empowering people to reach their full potential.


I’m Roger Lawrence

Entrepreneur | Technologist | Adventurer

I have been using computers since high school in 1983, and a professional technologist since programming mainframes in 1988. My career has taken me from those early beginnings in South Africa, to working for some of the largest tech firms in the UK, USA, and across Asia-Pacific & Japan.

Today I run ACHIEVR a business I co-founded in 2017. We use Augmented and Virtual Reality to help companies solve tough [i.e. risky, expensive, &/or complex] training challenges. I also consult on tech innovation, & deliver keynote speeches.

Personally I’ve been adventuring since camping at 10, boating at 12, and motorcycling at 15. From sailing across the Atlantic, to motorcycling across the Himalayas, or wreck diving in Truk Lagoon, I am happiest exploring our amazing, fragile planet.

None of this would be possible without the support of Lucy, my wife of 25 years, with whom I share our passion for music. Oh yeah, there’s the crazy adventure of parenting four incredible, independent, and beautiful daughters.

Years Technology Experience

Countries Travelled To

Tech Startup Failures

Km's in a Motorbike Saddle

“We don’t rise to the level of our expectations, we fall to the level of our training.”

“An amateur practises until he can do a thing right, a professional until he can’t do it wrong.”
– Psychology for Musicians: Percy C Buck, 1944


My Skills

Working with executives across disciplines to innovate business solutions with emerging technologies.

Developing complex information architectures and technology strategies. Leading cross-domain technology teams in high pressure environments.

Delivering keynotes, discussing the future impact of technology.

Driving, riding, sailing, boating, and flying UAV’s

I’m passionate about Tech Innovation.

About helping you reach your potential.

Let’s talk

Let’s Start a Conversation